Women are prone to cause impulse spending pre-menstrual tension

Women born to shop. In fact, a woman interested in "retail therapy" (love of shopping) is an outward manifestation of psychological. According to foreign media reports on September 19, the famous Psychology "Personality and Individual Differences" magazine published a recent British study found that a specific phase of the month women are more likely to impulse spending.

  University of Hertfordshire psychologist on 450 women aged 18-50 had the network online survey, covering the week before the tested person's spending habits, etc., and asked in the survey before the end of the last menstrual period were tested specific date. This information will help psychologists to further explore the shopping patterns of women and their relationship between menstrual cycle phase. This is the first shopping and female hormones explain the association between levels.
Study found that shopping habits of women tested in the present floating mode in a month, when the women most likely to occur before the menstrual tension (PMT), when unplanned possibility of luxury consumption could peak. Days of pregnancy, most likely, consumer desire is greatly reduced. The discovery that researchers are greatly surprised, because it is said pregnant women in the days of the easiest and most hope to attract the opposite sex better wear characteristics, note that this is what scientists call this phenomenon as "decorative effect."

  The study also found that late in the menstrual cycle, women are more likely to purchase excess. Nearly 60% of tested women admitted that this stage would unnecessarily spend £ 25 (about 263 yuan), while 6% of women tested said that this stage will be non-essential items such as handbags or shoes on spend more than £ 250 (about 2630 yuan.) Tested one-third of women said buying goods beyond their ability to pay, after, or had planned to purchase the item, the final products are only, for it is different, and make them guilty regret. Also some women "because the budget failed to adhere to their own" and feel guilty or mad at myself.

  New Study Director Professor Karen Penn, pre-menstrual tension on the female consumer behavior has not been given sufficient attention. The new study will help women influence the shopping patterns of women's physiological factors, and thus more active self-control impulse spending behavior. For example, in the "most likely a shopping spree or impulse purchases," the tension of the menstrual period, as far as possible without shopping is not shopping.